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How an Awning Color Can Help Your Business

Have you ever walked into a store and noticed posters and signs in a significantly bold color that attracted your attention? That is because certain colors can affect a customer’s mood and spending behavior. Brands use psychology to appeal to their potential customers.


Having a custom awning created for your business will lead to more new customers walking through your door. The perfect awning design and color will send a positive message about your products and services, and could ultimately help you increase sales.



Green is the color of money, health, nature. Customers usually feel comfortable seeing green inside a store.


Red is the color of power. It is the most popular color for marketing.


Orange can mean many things to people. It can evoke a feeling of power, energy or even fun. It is an attracting color for young children.


Blue signifies trust and wisdom.


Pink tends to attract females, and usually signifies sales of feminine products and services catering to women.


Yellow is also a power color. Typically used to signify caution, it can also exude confidence and fun.


Purple is the color of royalty and can symbolize luxury products and services.


Gold also is a royal color that denotes elegance and wealth.


Brown signifies nature and Earth. It can also be used for stability and relaxation.


Black can signify elegance and is great when used as a contrast color.

Whatever color you choose, your business will greatly benefit from a custom awning that fits the message you want to convey to your customers. Eclipse Shading Systems offers a variety of colors and styles to consider. Contact us today at (845) 692-7070.