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Awnings for Business: Keep Your Customers in the Shade

A retractable awning from Eclipse Shading Systems can help you make the most of your business.

We hear the same thing from both homeowners and business owners: They wish they had more space.

Business owners in particular feel that crushing feeling. Commercial real estate requires a lot of compromising, after all. It’s hard to find the perfect retail space at a reasonable price, and the layout of a space may require you to alter your workflow. These days, small business owners need all the advantages they can get. Have you thought about what a retractable awning could do for your business? Retractable awnings not only serve as an instant marketing medium, but they also are a great way to make your business more inviting. Whether your business is a café, bookstore, or insurance company, if customers visit your location, a branded awning or a canopy using your company’s colors is an excellent way to draw people in.

Creating Extra Space

Sales space is important. The more space you can dedicate for selling your products or services, the more profit you can earn.

Awnings and canopies can be used for sidewalk sales, or to provide seating on a warm summer’s day. Your customers will appreciate the extra effort you’ve gone to by providing shade or even a place to get out of the rain.

Custom awnings also protect your products by shielding them from the UV rays of the sun, whether they are in your store window or outside in a sidewalk sale. And you might not realize it, but an awning can help lower your energy bills by keeping the interior of your business cool, too.

There’s another unexpected benefit: Our awnings show potential customers that you care about not only your business, but also the neighborhood around you. After all, consumers are drawn to areas that are clean and have visually appealing storefronts. By making your business more attractive, you’ll be helping influence people to buy local and support their neighborhood businesses.

Awnings for business do more than just advertise your brand name, for many businesses awnings can be a great space to provide shade and extra seating space to maximize space, energy efficiency, and profits. When shopping for awnings, businesses should select an awning that is both stylish and functional, making it one that represents your brand and matches the style of your space. Here are some great tips about awnings for business.

Choose Creative Styles and Colors

The color and style of an awning can set it apart from the rest of the businesses in the area. A uniquely shaped awning, or an awning with colors that really pop, may attract customer’s attention and prompt them to investigate further. When selecting an awning’s colors, make sure that you choose colors and designs that complement the building, however. An awning that clashes with the rest of the building or the surrounding businesses can be off-putting. An Eclipse Awning professional can provide assistance with selection, if you desire.

Advertise the Business

An awning can do much more for a business than shade the doorway and look pretty. With the help of a professional, you can design an awning that helps to advertise your business. Whether you display your business name and make it easy for customers to find you, show pictures of wares that entice customers to check out your shop, or rely on a specific design that is recognized for the business type, the details on an awning can really make a difference.

Consider Awning Functionality

In addition to drawing customers because of the visual impact of a retractable awning, an awning can sometimes be used to draw customers because of its functionality. If a lot of foot traffic generally passes by your business, a large awning can be a huge draw when inclement weather strikes. Customers may huddle under your awning during rain or snowstorms, allowing them to get a good look at your business. This may prompt customers to come in, especially if the storm persists.

Design Your Perfect Awning

When you decide to add an awning to your small business, we at Eclipse Awning understand that you want the awning to be absolutely perfect. After all, your business is your baby and a well-designed awning can help your business to grow and thrive. Our qualified experts will meet with you to discuss your needs and expectations, showing you fabric samples, awning designs, and styles to help you design or select your perfect awning.

When you are looking for a way to make your business stand out, consider using our retractable awning installation service. The building you do business from is the first thing customers see, and personalized awnings are a great way to brand your company. Consumers will associate your products with the look of your building’s facade, and you want that to be a positive image for your store.

Since 2002, we’ve been helping customers just like you enhance the value of their properties and make the most of their business. Our products have been the No. 1-rated awnings in the industry for 10 consecutive years. Whether your business is located in a suburban strip mall, a historic downtown area, or a standalone space, our installation experts can work with you to find the perfect awnings for your location, whatever type of business it may be. Let us help increase your sales and consumer confidence with our durable, modern awnings today!

To begin working with our professionals to have your small business fitted with the perfect awning, call Eclipse Awning at 800-501-3850 today!